Caffeine Crawl was developed by The LAB to give enthusiasts of quality-driven coffee, tea, and chocolate a one-of-a-kind experience. Designed as an interactive, pub crawl style tour event, Caffeine Crawl gives individuals an opportunity to learn, share and experience what the passionate baristas, tea soms, coffee roasters, chocolatiers and other local, artisan producers in their communities bring to the table.
These products are an intrinsic part of our daily lives - from our morning cups of coffee to the evening nightcap of tea or treat of artisan chocolate. Many of us have embraced the craft and passion behind the teams of people that help produce these products and make our communities a better place to live. Through Caffeine Crawl, fans like us are being given a chance to learn more about the quality, technique and process of the products, and get to know the artisans behind the products a little better.
Caffeine Crawl will spread about metropolitan areas, fostering relationships between the public and local specialty shops and manufacturers.
Each Caffeine Crawl host city has anywhere from 10 to 30 locations selected for Crawl attendees to visit via their selected route. No two Crawls are the same - each one is built around the city's personality, culture, traffic structure and local event flow. Depending on the number of participating businesses, routes visit 5-6 locations on a scheduled layout program, pre-approved with participating shops to keep the fun (and caffeine!) flowing smoothly. At every stop on the tour, Crawlers engage in a presentation by the shop or a hands-on activity, and enjoy a free drink or chocolate sample provided by the shop and redeemable by attendees only.